Hey there, hot stuff.
I’m back in LA after a weeklong trip back home in good ol’ Minnesota! Alex and I went up to my cabin with my mom and sister, our friend Eric and his brother. It’s been over a year since I’ve been up at the cabin, and I think I grow more and more in love with it the older I get. In all honesty, I used to outwardly express my ultimate dread for going up there growing up. I threw more hissy fits than I’m proud to admit. When I was a kid, I thought 2.5 hour drives were an eternity and despised the thought of wasting a weekend away from my friends. Your weekends were held on a pedestal, the cherished prize for getting through five whole days of being cooped up in school. How dare I waste a weekend, up north with my family, boating on the lake and roasting s’mores by the bonfire. Past Caitlin, you suck.
Thankfully Present Caitlin is more aware of what actually matters. (I got a long way to go okay, but baby steps!) Lately, I’ve been learning more and more about the wastefulness of the fashion industry.
Did you know the industry is the second biggest polluter of clean water, just behind oil?
After researching about the textile industry some more, I realized I didn’t want to keep knowingly contributing to the wastefulness and pollution, if I had the choice that is. I stumbled upon the brand Reformation, and hot damn, it turned my world upside down. I’m gonna keep it real here…I’ve seen countless haul videos in the past with Reformation clothing, but I quickly passed it off as “another one of those over-priced brands with basic clothing“.
I had no idea up until my point of research that the brand was so eco-conscious. They’re not inexpensive by any means, but they are truly innovators in the industry, and I wanted to “Join The Reformation” as they say. I started donating and selling my clothing I hadn’t worn in the past 6 months, and am slowly rebuilding my wardrobe with more eco-conscious and higher-quality pieces.
To start off, I found myself at the nearest Reformation store for a basic tee. There’s something about a good t-shirt, jeans, & bold lipstick combo that makes me take on the day with ease. I don’t have to put too much thought into getting ready and I know I’ll be comfortable.
When I found Reformation’s The Meryl Tee, I knew it had to be mine. Aside from the message (I mean c’mon, Meryl is queen) it saves 129 gallons of water compared to the industry standard. It’s made of eco flax, meaning it’s a sustainable material. Oh, did I mention they donate $30 from each tee to the Environmental Defense Fund?
Yeah, Meryl’s a pretty big deal.
I only just discovered the awesome brand behind it, so get ready to see more Reformation pieces on the blog! If you’re interested in learning more about the brand, their practices & their mission, check them out here.
*this post includes affiliate links. for more info, check out my disclosure*