Happy New Year babes! It’s officially 2018, which means I’m having a slight panic attack knowing it’s been 14 years since Mean Girls came out. As if that wasn’t enough to freak out about, I’ve relaunched my brand! AH! How do you guys like the blog makeover? I revamped it behind-the-scenes so you babes could still access my blog while I simultaneously worked my magic. I am so elated to finally launch the vision I’ve had for my blog all along.

To kick off the new year, I want to invite you all into my head, and share what’s going to change and what’s going to stay. After experiencing what I can only describe as a career quarter-life identity crisis, I made the decision to put out less content while I worked through my priorities. I couldn’t figure out whether I could truly make content that I love that you also loved. I know it sounds like an obvious answer, but my content wasn’t translating to my standards. Finally, a few months ago, a lightbulb went off inside my head. I’ve been given this platform where I can ask my loyal viewers what they truly want/don’t want from me. Why wouldn’t I take advantage of that?

After reviewing the feedback from thousands of you, I had a revelation: You guys want what fuels me. The topics and style of content I genuinely love, you guys want to see me talk about too! How cool is that?! 

Again, I know that sounds obvious, but hear me out: the topics I want to talk about aren’t exactly viral-worthy. I’m not into creating drama for the sake of views, click-baiting the sh*t out of you, buying thousands of dollars of mystery boxes or being super raunchy. I’m not a slime queen, and I don’t have a crazy past that makes jaw-dropping story times for days. But that’s the thing: I don’t have to be! There are plenty of other creators doing their thing and killing it. I will never be fulfilled as a creator if I’m not doing what I’m passionate about. I’m done caring what others think of me, done trying to be someone I’m not, and done having a pity-party by wallowing in self-doubt. As Miley says best, Imma do my thang. 


I’m using the new year as a cliché excuse to start fresh. I’ve finally solidified my brand identity with a kick-ass logo (which you will hopefully be seeing on products in the near future)! I’ll only put out higher-quality content that I’m proud of and excites me. I’ll be covering more health and wellness to encourage you and myself to live happier, healthier lives. I’ll be testing recipes and hunting for the best deals and vegan products out there. I want to open up a discussion of ethical/sustainable fashion and lifestyle. Are we doing all that we can to produce less waste? Just how wasteful are we being on a daily basis? I will continue my #GirlBoss series, and share my travels. I’m super passionate about traveling, and can’t wait to bring this more front and center on the blog this year in the form of guides, recommendations, and accommodations. 


I never want to put myself in a bubble and say I won’t cover a certain topic. However, I can say that you won’t find half-ass content from me anymore. I refuse to post a video, blog, or even Instagram just for the sake of posting something. Everything I post from now on will have a purpose: to inspire, to educate, to relate. (Okay maybe my Instagram stories will be exempt from this because let’s face it, I’m a weirdo). You also won’t be seeing videos from me everyday, or even every other day. The vast majority of you told me you wanted 1-2 videos from me per week, so that’s what you’re gonna get! As of now, I don’t want to set a schedule on what days I’ll be posting videos or blogs, but you won’t have to go a week without seeing a post from me anymore. 


Well babes, happy f!@king New Year. Let’s keep improving ourselves and grow every day. Get educated and motivated. Laugh more, worry less. Let’s surround ourselves with positive, open-minds and ditch those who project their own insecurities and try to tear us down. Love what you do, or start fresh. 

Let’s make some magic.


photos: @taylorkrausecreative




  1. 01/01/2018 / 8:13 pm

    Ah yes girl!!! I’m so freaking excited for this!! The #GirlBoss series is my favorite and I can’t wait to see more about sustainable fashion. You’re going to slay 2018!

    • caitlin bea
      01/01/2018 / 10:50 pm

      Hey Kellie! Thanks so much for your feedback! I’m excited to continue my #GirlBoss series and help my fellow boss babes like yourself! 2018 is our year! xx

  2. 01/01/2018 / 8:18 pm

    I am so excited for this! I can’t wait to see more vegan and health posts from you! I recently cut dairy and gluten out of my diet so I would love to see some posts from you about that. Here’s to a great year! 🙂

    • caitlin bea
      01/01/2018 / 10:51 pm

      Aw I’m so glad you’re as excited as I am Katie! I’m really looking forward to expanding my health and wellness content this year! I will definitely do that. Cheers babe! xx

  3. Sabrina
    01/01/2018 / 8:24 pm

    Proud of you Caitlin! Sounds like 2018 will be a year of authenticity for you and I can’t wait to see what you have in store! I’m really excited about your health posts that you’ll create this year. Happy 2018!

    • caitlin bea
      01/01/2018 / 10:54 pm

      Thanks Sabrina!! I totally feel that way about 2018 as well! Can’t wait to create! Happy New Year! xx

  4. Kalei
    01/01/2018 / 8:27 pm

    Yesss!!! So excited for all your content! Hit me with those blog posts girl lol. So excited for you!! 💞

    • caitlin bea
      01/01/2018 / 10:55 pm

      Aww love you Kalei! You’re the sweetest. Happy New Year! xx

  5. 01/01/2018 / 8:36 pm

    YAAAAS CAITLIN!!! I can’t wait to see what you’ll create in 2018!

    • caitlin bea
      01/01/2018 / 10:59 pm

      Awww thanks Mariah!! Let’s make it the best one yet! xx

  6. 01/01/2018 / 8:37 pm

    So excited for you Caitlin!! 2018 will be your year!!

    • caitlin bea
      01/01/2018 / 11:02 pm

      Ahh I feel it too! You’re so sweet! Happy New Year Cory! xx

  7. Sameera
    01/01/2018 / 11:05 pm

    YAY I am stoked!! I love that you’re being your true authentic self! This is going to be a beautiful journey! xoxo

    • caitlin bea
      01/02/2018 / 5:22 am

      That means so much to me thanks Sameera!! xx

  8. Natalie
    01/02/2018 / 6:07 am

    Happy New Year, Caitlin! 🙂 Can’t wait to see the new content you have planned for 2018! x

  9. Lauren
    01/02/2018 / 9:43 pm

    YOU GO GIRL!!! It’s amazing to see an influencer like you take a step back from reality! I can’t wait to see the content you post😍

  10. 01/03/2018 / 8:05 pm

    The new blog design looks amazing! Can’t wait to see what content you will create in 2018. Happy New Year!

  11. 01/07/2018 / 7:47 pm

    Keep doing you boo! You are killing it and this new vibe/energy of yours is killer! Elegant, classy, edgy, sexy, vampy! Can’t wait to see what is in store! Xx, Lauren

  12. 01/20/2018 / 9:33 pm

    Everything you want to do this year sounds amazing and it’s going to be so beneficial for you! I am so excited to see where you end up by the end of the year! You’re going to do such wonderful things and I’m glad to be on that journey with you!

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